Ikigai (生き甲斐, pronounced [ikigai]) is a Japanese concept that means "a reason for being." The word "ikigai" is a usually used to indicate the source of value in one's life or the things that make one's life worthwhile.In English, it roughly means "thing that you live for".

"We endeavour to help you find your Ikigai from the Japanese philosophy. What's you Ikigai?

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